House of Gefion is created by me, Julie. I am half Danish, half Norwegian and born in Sweden. I would like to share my cultural heritage and passion for Nordic design & living.
In House of Gefion you can find an exceptional collection of homewares, furniture, art, gifts and also interior items for kids - Everything from House of Gefion is carefully handpicked from a pool of Nordic design talent, with a love for natural materials such as lava stone, marble, wood, iron, brass etc.
The shop is inspired by my upbringing in Copenhagen, amids a high appreciation for art and design. I am seeking to showcase my own very favourite designers and brands in the store. Additionally, I am focusing on new designs that are not yet widely available in Switzerland, as well as classical brands that can sustainably live through generations.
The story behind the name and the logo
According to an ancient Viking legend, Gefion was the goddess who ploughed the island of Zealand out of Sweden. Odin offered the goddess Gefion as much land as she was capable of ploughing within one day and one night. Gefion then transformed her four sons into immensely powerful oxen and had them plough so deeply in the ground that they raised the land and pulled it into the sea. This is how the island of Zealand was created, which is now part of Denmark. The lake Vännern in Sweden approximately resembles the shape of Zealand, proving that there must be some truth in the story ;)
The logo is developed from the ancient viking symbol Web of Wyrd (the matrix of fate). The original emblem, nine staves arranged in an angular grid, contains all of the shapes of the runes and therefore they represent all of the past, present, and future possibilities. The web of wyrd serves as a reminder that the actions of the past affect the present and that present actions affect the future; all timelines are inextricably interconnected.