House of Gefion is created by me, Julie. I am of Scandinavian decent (half Danish, half Norwegian and born in Sweden), but have lived 10 years in Switzerland. The shop is inspired by my upbringing in Copenhagen, amids a high appreciation for art and design.

I am seeking to showcase my own very favourite Nordic designers and brands in the store. Additionally, I am focusing on new designs that are not yet widely available in Switzerland. 

In House of Gefion you can find an exceptional collection of interior items, furniture, and gifts.  Everything from House of Gefion is carefully handpicked from a pool of Nordic design talent, with a love for natural materials such as lava stone, marble, wood, iron and brass.

House of Gefion started as a pop-up store in Kreis 3, then it turned into a real store in Kreis 7 in Zürich & now it turned into a 100% online store for a while. You can view the journey on the @houseofgefion instagram profile. 


The story behind the name and the logo

According to an ancient Viking legend, Gefion was the goddess who ploughed the island of Zealand out of Sweden (where Copenhagen is located).

Odin offered the goddess Gefion as much land as she was capable of ploughing within one day and one night. Gefion then transformed her four sons into immensely powerful oxen and had them plough so deeply in the ground that they raised the land and pulled it into the sea.

This is how the island of Zealand was created, which is now part of Denmark. The lake Vännern in Sweden approximately resembles the shape of Zealand, proving that there must be some truth to the story!

The logo is developed from the ancient viking symbol Web of Wyrd (the matrix of fate & the tree of life). The original emblem contains all of the shapes of the runes and therefore they represent all of the past, present, and future possibilities.